Marketing for Home Services Businesses

Strategy, design, and campaign support specifically for the home service businesses. We analyze your marketing system, customer insights, competitors, and current budget to decide what’s worth doing (and not doing.

Then we create the right materials, push them out to the right audience, and measure to determine what should happen next. Marketing shouldn’t end at one post.

Let’s talk
A person is watering a lush lawn using a garden hose from above. Urban gardening concept.

Choose Your Plan

PLAN

Content Clarity & Strategy

For owners who need a clear starting point. Understand your customers, sharpen your message, ad choose your priorities.

Pricing

  • Content Clarity sessions from $225.
  • Deeper marketing strategy from $850.
Select PLAN

CREATE

Campaign Content Design

For businesses with a direction that need the work made. Turn your message into useful content and coordinated print or digital materials.

Pricing

  • Individual design projects from $325.
Select CREATE

REACH

Local Advertising

For businesses ready to put a campaign in front of customers. Compare relevant channels, coordinate delivery, and track response.

Pricing

  • Local advertising coordination from $450, using existing creative.
  • Coordinated campaigns from $1,950.
Select REACH

Need an All-In-One Marketing Campaign?

Coordinated campaigns start at $1,950. Ongoing strategy and execution start at $1,500/month, with an initial three-month commitment.

Every proposal defines deliverables, revisions, and responsibilities. Printing, postage, ad spend, and other third-party costs are quoted separately.
Lindsay Malloy, founder of Wicked Plumeria

WHY WICKED PLUMERIA

Built around the realities of a service business.

I’m Lindsay Malloy, the designer, marketing strategist, and business owner behind Wicked Plumeria.

My experience spans enterprise campaign work at IBM, visual communication, education, and hands-on marketing for Lawn IQ, a Colorado Springs service business I co-own. I understand how to take complicated information, identify what matters, and turn it into something customers can understand and use.

That combination matters because small-business marketing cannot exist separately from operations. It needs to fit the budget, reflect the actual customer experience, support the sales process, and be realistic for the business to maintain.

Wicked Plumeria brings together:

• Strategy before production
• Coordinated print and digital creative
• Practical experience inside a service business
• Clear project scopes and usable deliverables
• Local collaboration with remote flexibility
• Marketing designed to support action, not empty metrics

THE PROCESS

From scattered ideas to coordinated marketing

The exact process depends on the service, but every engagement follows the same practical framework.

1

Connect

We begin with a short conversation about your business, customers, goals, current marketing, timeline, and budget.

2

Plan

We clarify the audience, message, offer, priorities, and channels before deciding what needs to be created.

3

Create

We write, design, film, edit, and/or prepare the agreed-upon marketing materials.

4

Reach

We deliver production-ready assets or help coordinate the selected mailing, advertising, publishing, or distribution process.

Frequently Asked Questions

No. Many clients begin because they know their marketing feels inconsistent or ineffective but are unsure what type of support would help. The initial conversation is used to identify the most practical starting point based on your goal, timeline, and budget.

Selected elements are produced using automated pen-writing equipment that writes with a real pen and real ink. These pieces are not individually handwritten by a person. The service is designed to create a more personal presentation while maintaining consistent and efficient production.

Wicked Plumeria can prepare production-ready files, coordinate with printing and mailing vendors, and manage agreed portions of the preparation process. The exact responsibilities are defined in the project proposal.

Not unless the proposal specifically states otherwise. Printing, postage, mailing lists, advertising placements, specialty materials, travel, and other third-party expenses are quoted separately and must be approved before purchase.

Scheduling is available in selected ongoing partnerships. Daily account monitoring, customer-service responses, direct-message management, and full community management are not automatically included.

Each proposal specifies the number of included revision rounds. Most design projects include two rounds of consolidated revisions. Additional concepts, revised direction, or changes requested after approval may require an additional fee.

The payment schedule is included in each proposal. Projects generally require an initial payment before work begins, and remaining balances are due before final files, printing, mailing, or campaign delivery. Ongoing partnerships are billed in advance each month. Third-party expenses must be funded before orders are placed.

No ethical marketing provider can guarantee a specific result. Wicked Plumeria develops clear strategy, professional materials, practical distribution plans, and tracking methods so performance can be evaluated and improved.

No. Strategy, planning, copy, design, and editing can be completed remotely. On-location filming, local advertising coordination, and physical production support are currently concentrated in Colorado Springs and surrounding communities.

LET’S TALK

Let’s find your starting point.

Tell me about your business and what you want your marketing to accomplish (aside from more leads, cause… duh). I’ll review your information and recommend the next step.

What kind of help are you interested in?*
When would you like to begin?*
Approximate budget*